I have a theory and I guess it relates to design and packaging, I’ve been thinking about my veggy post from yesterday and I think that the worse food is for you the louder the packaging is. If you compare the produce section at the grocery store, with all of its  natural colours and next to no packaging to the brilliant colours of the child focused sugary cereal aisle they certainly seem to be trying a lot harder to capture our attention. Even if I think of canned spaghetti packaging or tv dinners the investment on the food stylist was definitely worth the price.

I also have a theory on meat, and by no means am I a vegetarian, I think that we’re a society used to purchasing pre-packaged sectioned cut of meat from the grocery store and have lost the connection to farmer and the animal and because of that I think if we had to butcher our own meat there would a whole other respect for the lives of both the animal and the farm. It’s hard honest work.

I would have thought if we had to kill our own animals there would be a lot more vegetarian meals on our plates and then I was made aware from Petra Cooper of Fifth Town of a movement in cities in North America to keep chickens and full gardens in urban centres, this has influenced the second in our series of ads that I wrote about last month. I love this ad because it showcases a no traditional couple hosting a dinner party. Here is the copy.

Viridis sciurus I – a paradox among caseophiles, “The Green Squirrel” is a fanatical hoarder of natural energy yet a legendary minimalist. Often spotted holding bi-weekly garage sales and bribing neighbours with tubs of feta to enlist their help with future solar panel-installations.

Convivium do are twitterus – found in the popular Facebook group “Julie McCoy, Your Cruise Director” issuing fondue party invitations, this species is often observed eating its breakfast of cheese cubes packed in a cocktail napkin.

Caput obsidere – recognized for its culinary prowess, obsession with traceability of ingredients and voluminous cheese purchases, this species is the most celebrated among cheese mongers and can often be heard humming its signature caseophile tribute song “Oh Cape Vessey, What a Friend We Have In Cheeses.”

Venator ordenatrum bibere – recognized by its twitchy thumb, this species is renowned among cheesists as “The Beer Hunter” and is readily spotted throughout South Eastern Ontario tracking micro-breweries via GPS.

Tantillus urbagricola – this urban farming caseophile is often overheard bragging about the size of its zucchinis on Friday Karaoke nights at the Gladstone Hotel. Correct positioning of its backyard chicken flock is frequently a source of hot debate among Urbagricolas, many believing that the chickens’ unobstructed view of the CN Tower renders a yolkier egg perfect for hollandaise sauce.