For the final part of the Veggie “trilogy” we created a poster campaign geared towards kids. One of the things that kids love are jokes – so we scoured the internet to find the best vegetable and fruit jokes around.

As I mentioned in the first part of this blog I’m not really a fruit and vegetable eater – at least not until up until recently. When I was a teenager I ate even less. It turns out I wasn’t alone. Our solution was to create a series posters for high schools that is meant [...]

Recently we’ve been working with the Health Unit and have just completed one of 3 campaigns geared towards getting people to eat their vegetables and fruit. The challenge for the first demographic, which was primarily men, was to get them to steer them away from their meats and breads and get them start eating their [...]

Every time Loyalist College calls me to come and help out with something I have a good time. Usually I’m interacting with the advertising student, but this time it was a little different. Loyalist created it’s first annual Ad Stars competition – inviting area high school student to participate in an advertising challenge. Coincidently it [...]

The launch of a new anti-smoking campaign by the Hastings and Prince Edward Counties Health Unit marks another great success for Scout.
The new campaign, based on individual reasons for quitting smoking, delivers beautiful large-scale photos in a clever and graphic way. By adding two additional scores to the posters, which also serve as a trifold [...]